Nike’s organizational objectives mainly focus on innovation, sustainability, community engagement, and also creating a positive impact through interaction with different sports (Nike, 2025). My market research that I have done so far on interchangeable running shoe midsoles reflect the same objectives; therefore, align with Nike’s mission and organizational objectives. Interchangeable running shoe midsoles will be an innovative product that promotes sustainability through less shoes being purchased and only worn parts being discarded, thus extending the life of the shoe. By working with runners to develop and provide this unique product will show that they want to engage with the sport of running and their community. Per Road Trail Run “The ability to swap out midsoles would allow users to adapt their running shoes to various terrains and conditions, ensuring that they can perform at their best regardless of the environment they are in” (Winebaum, 2025)
Industry trends and possible future trends that I identified during my proposal of interchangeable running shoe midsoles and some possible implications of these trends of Nike’s organization. Currently the footwear industry is experiencing significant growth with rising customer demand for comfortable and eco-friendly products that embrace innovation of materials and are reshaping the running shoe sector (Mordor Intelligence, 2023). Trends in digital transformation, innovation, and materials include:
- Sustainability: Eco-friendly materials and practices are being adopted to meet customer demand and reduce environmental impact (interchangeable midsoles allow for less waste, while promoting less environmental impact).
- Implications: through integrated renewable resources used in manufacturing shoes and adopting a circular economy principle would lead to more efficient production, cost savings, improve product quality, and increase brand reputation (Pricopaia, 2025).
- 3D printing and internet of things (IoT) will revolutionize footwear design, production, and delivery, through better efficiency and sustainability to include development of innovative designs and materials (can allow even greater future flexibilities in interchangeable midsoles) (Youyuxin, 2025).
- Implications: Leveraging AI, AR, and IoT, in the product design and manufacturing processes can lead to more efficient product quality and production allowing for a more personalized shopping experience with enhanced customer engagement (Goel, 2024).
- Customers prefer a more tailored approach to their individual needs to provide a more personalized experience (use of interchangeable insoles will enhance this need as it makes the shoe more personalized).
- Implications: Use of AI to analyze customer data can offer greater user personalization to promote better informed decisions for not only product recommendations and experiences, but also regarding product launches, marketing, and customer service, thus leading to more effective marketing campaigns and improved customer service.
- Products integrating connection to mobile devices allow a user comprehensive health tracking and sharing features to be used withing their community (enables Nike to promote uploading personalized content for the running community).
- Implications: Use of mobile integration with products can revolutionize new engagements with its users to provide custom shipping experiences and new immersive experiences on enhancing mental health.
- Future use of artificial intelligence (AI) in future footwear can advance AI to promote real-time feedback to user and aid in developing personalized training programs. (Future midsoles could incorporate AI technology to increase value and personalization for users) (Youyuxin, 2025).
- Implications: AI integration with footwear with real-time feedback can increase user overall performance and guide them in safer practices(Goel, 2024) .
- Using augmented reality (AR) can assist with virtual training with interactive features and aid in supporting well-being with mindfulness exercises. (Youyuxin, 2025).
- Implications: AR integration with user training and performance assessment can develop training sessions that provide safer and more actionable routine suggestions.
My proposed marketing strategy aligns with legal, ethical, and industry standards 1. The ethical and professional standards that will apply to my mobile marketing campaign are:
American Marketing Association –
- Honesty responsibility, fairness, respect, citizenship, and transparency by clearly defining the service offered and include all terms, conditions, and mandatory charges
- Respecting consumer privacy to foster trust and build good faith by providing clear and easy way to unsubscribe from services or solicitations
- Avoiding deceptive practice to avoid harming consumers such as misleading design practices or “dark patterns” to trick users into unintended actions (American Marketing Association, 2021).
- Obtain clear consent before adding a consumer to a new service
- Only provide services when requested
- Honor refund requests and provide an easy way to cancel subscriptions
- Ensure that all marketing practices are legal if conducted through other media such as mail or phone
- Obtain express written consent from existing and prospective customers before using automated dialing equipment to send Mobile Marketing to a wireless device (Shall include notice of information practices regarding their respective privacy policies) thus ensuring the individual can make informed choice about interaction with marketer.
- Marketers must obtain consent for all data collection and be clear about offers and terms, ensure clear opt-out options, and adhere to all laws and regulations
Regarding AI, all systems must be designed to avoid biases and discriminatory outcomes. Data and privacy must be managed responsibly according to all regulations and avoid disclosing private information to AI tools. Al AI tools should be “explainable” in non -technical language to ensure users can understand the benefits, limitation, and risks of this new technology. Ethical practices should be embedded into AI solutions from the start and all leaders and professionals should possess AI ethical literacy, to ensure the applications are safe and secure (The Ethical Use of AI for Public Relations Practitioners Guidance form the PRSA Board of Etiths and Professional Standards (BEPS), 2023)
2. The current state and federal regulations that will be considered when implementing my mobile marketing campaign are: Federal CAN – SPAM Act, FTC “dictionary attack”, Europe’s General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Colorado SB190, Connecticut SB 6, VirginiaSB1392, and Utah SB227. 16 other states have customer privacy legislation currently under debate.
The current state and federal regulations that need to be considered when implementing my mobile marketing campaign with use of AI are:
The U.S. currently has no laws governing AI but regulates by executive orders (“Removing Barriers to American Leadership in AI”, “Advancing Artificial Intelligence Education for American Youth”, and agency guidelines such as TFC, EEOC, and CFPB.
States such as California (SB 1047) and Colorado (Colorado AI Act) have laws focusing on transparency, non-discrimination, and high-risk AI systems, such as California’s SB 1047 that requires AI developers to undergo compliance audits before deployment. (Mishova, 2025).
3. I will address these considerations in my campaign by:
CAN-Spam Act – no misleading header information will be used, no deceptive subject lines will be used, all e-mail recipients will receive an opt—out mechanism with the ability to process opt-out requests for at least 30 days after the e-mail is sent (menu of choices to allow user to opt-out of certain types of messages or all messages, and the email will be identified as an advertisement and include a valid physical postal address with telephone number and e-mail address included. Company identification information to include license number if required, registered trade name, etc. Also, full confidentiality disclaimers to reduce risk of confidentiality breach.
Regarding the EU AI Act (European AI laws) is a comprehensive framework that requires it remains under human control, keep data safe and private, and ensures transparency on all AI use. To ensure compliance with this international law, since Nike is an international company will be paramount, therefore, these parameters will be followed at all times during the mobile marketing campaign to ensure compliance (European Parliament, 2025) Zahay, 2023).
GDPR – protects citizens of a European country, even if they are not living in Europe.
The limitations I’ve encountered in creating my market proposal for interchangeable running shoe midsoles are.
1. With a new innovative product, it can be difficult to accurately gauge customer preferences on new smart fitness technology, especially for health-conscious individuals or runners seeking injury prevention and performance enhancement.
2, Predicting market trends on rapid changing technological and customer needs can be challenging with integration of smart features.
3. Identification of correct target market demographics can be challenging for new technological innovations that end user will be inclined to purchase.
4. Limited competitive analysis of how competitors are positioning new innovative products in the smart fitness market; therefore, making it difficult to gauze market growth and expansion of product.
5. Pricing and lack of data for new product innovations and uncertainty regarding current economic conditions can affect user spending.
6. Ensuring data privacy concerns align with regulatory landscape and will require data usage policies transparent regarding use of any connected device integration.
7. Technology trends and innovation challenges can cause issues with integration of apps and devices; these can lead to limitations on market research and strategic planning when creating a market proposal for interchangeable running shoe midsoles.
Yes, there were some gaps in the market research conducted in secondary research due to lack of specialized innovative running shoe products, such as interchangeable running shoe midsoles, but instead focus on current broader trends such as carbon plates and foam /gels. This can further be recognized that some demographic granularity as sub-populations man not be fully accounted for. Also, some primary research limitations there can be sample bias to include regional and cultural variations. This can lead to poor product-specific adoption rates of emerging technologies due to regional-specific behavior leading to a less detailed consumer experience with interchangeable running shoe midsoles.
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